bad sitcom idea!

What the heck?

This sounds like a bad sitcom idea!

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Richard Branson to Explore the Center of the Earth

After filmmaker James Cameron set a depth record for exploring the Marianna Trench and Jeff Bezos found the engines from Apollo 11, entrepreneur Richard Branson felt a need to do something even more spectacular. The head of Virgin galactic is preparing to launch a journey to the center of the earth! The new company Virgin Volcanic, an offshoot of Virgin Galactic, has developed a vehicle called the VVS1.

Using patented carbon-carbon materials pioneered for deep space exploration, Virgin is proud to announce a revolutionary new vehicle, VVS1, which will be capable of plunging three people into the molten lava core of an active volcano.

In its first three years of operation, VVS1 will target the five most active volcanoes in the world: Etna, Stromboli, Yasur, Ambrym and Tinakula.

Sir Richard Branson will go on the first expedition along with Black Eyed Peas recording artist and science enthusiast will.i.am and actor/producer Seth Green.

Virgin Volcanic hopes to launch the first expedition in 2015. This new technology may lead to a new method of transportation in which people will travel through the earth instead of around it. Link -via Arbroath